About Riiser Fuels, LLC


Riiser Energy

Company Mission

Our company mission is to provide the ultimate buying experience to our customers by providing quality products and services beyond expectations.

Company Overview and History

Riiser Fuels, LLC (Riiser Fuels) purchased Riiser Oil Company, Inc. and R-Store in June of 2018 with thirty-four convenience stores and began expanding the retail division. 

In July 2018, Mad Max was acquired in South East Wisconsin, adding ten new locations to the R-Store family.  The Mad Max sites are located in Sheboygan, West Bend, Port Washington and Fond du Lac. 

In August 2018 another group of six sites were purchased from the Marshall's locations in South East Wisconsin.  This added six new sites to our R-Store offering in Elkhart Lake, Cascade, Glenbeulah, Kewaskum and Plymouth. These locations have now been converted from their previous brands to BP and Amoco, offering our valued customers additional opportunities and programs for their convenience and savings.

Riiser Fuels and R-Store begins 2019 with fifty R-Store locations to serve our valued customers.  2019 will be an exciting year for Riiser Fuels as we continue to build our brands and focus on our customers needs and wants through an increased focus in food service at many sites.  Additional opportunties will certainly be possible as R-Store continues to grow throughout the State of Wisconsin. 

Retail Gas Division

The Retail Gas Division contains many convenience stores across the state that sell motor fuel (gasoline & diesel) and convenience merchandise. These locations are all branded BP, Mobil, Cenex, Citgo, Clark or Amoco. The merchandise offerings include tobacco products, alcoholic beverages, soda, dairy products, candy, and snacks, as well as general merchandise and lottery ticket sales. All locations have a hot beverage service that includes coffee, hot chocolate and cappuccino.

R Store Gas Station

Travel Center Division

The Travel Center Division operates four(4) full service travel centers that sell motor fuel and convenience merchandise. These locations are branded BP and Cenex and are located in Wittenberg, Prentice, Merrill and Fond du Lac WI. Additionally, these locations cater to the over-the-road truck trade with showers and a driver's lounge. Their merchandise offerings include the same product mix as the convenience stores, with additional emphasis on items desired by truckers (truck accessories and amenities like CB radios). These facilities are open 24 hours.

Retail Dealer Division

The Retail Dealer Division services many branded and unbranded fuel retailers who own and operate their own facilities. These independent businesses include convenience stores, full service fuel and repair facilities, and travel centers. In addition to supplying petroleum products to these businesses, the staff act as business counselors and as liaison between the branded supplier and the independent dealer.

Tankwagon Division

The Tankwagon Division handles deliveries of home heating oil as well as gasoline and diesel fuel to agricultural, commercial and industrial accounts. Eight tankwagon trucks load products at our bulk plants or at the terminal for delivery to the end user. Deliveries are dispatched from our Annex office in Wausau.

Transportation Division

The Transportation Division hauls the fuels sold by Riiser Fuels, LLC. They pick up fuels from the supplier terminals located in Green Bay, Junction City, Superior, and Chippewa Falls and deliver it to retail locations, the bulk plant or sometimes, directly to the customer's tank.